The “Adriatic Tourism Talks” conference is set to debut on April 10th, 2025 at Aminess Khalani Hotel in picturesque town of Makarska, Croatia, possibly marking a significant milestone for tourism in the Adriatic region.
This new conference will delve into regenerative tourism practices through various panels and lectures, fostering a collaborative environment for sharing innovative ideas.
With a focus on addressing unconventional tourism themes and challenges, the „Adriatic Tourism Talks “conference aims to empower host destinations to showcase and share their strengths and expertise with fellow colleagues from the tourism industry of the Adriatic region.
Attendees will have the opportunity to engage with industry leaders and local stakeholders, creating a rich dialogue around sustainable tourism development.
Makarska, known for its long tourism tradition, stunning landscapes and vibrant culture, will serve as the perfect inaugural backdrop for these important discussions.
The goal of this conference is to not only inspire but also to provide actionable solutions that can be implemented within tourism destinations around the Adriatic region.
By hosting such a conference, Makarska will set a precedent for future events that prioritize local knowledge, unique tourism challenges and possible solutions.
Join us in this exciting journey towards a more sustainable and regenerative future for tourism in the Adriatic.
Participation in the conference is free of charge with mandatory registration at application form.
Conference will be held in Croatian language with simultaneous translation to English.
Thursday, April 10th, 2025
10.00h – Conference opening and welcome speeches
10.30h – PANEL I: Regenerative tourism – a new opportunity for destinations
PANELISTS:
Andrew Agius Muscat
Co-Founder & Secretary General, Mediterranean Tourism Foundation
Ivana Vladović
Central Dalmatian Tourist Board, Director
doc.dr.sc Damir Krešić
Institute for Tourism Zagreb, director
prof.dr.sc. Josip Mikulić
University of Zagreb, Faculty of Economics and Business
12.00h – PRESENTATION: Successful regenerative Practices of the hosting City
Antonia Radić Brkan
City of Makarska, Deputy Mayor
13.00h – Lunch (Dalmatian marenda)
14.30h – PANEL II: Destination Aesthetics as a part of destination identity – How do architecture and visual impressions shape tourist attractiveness?
PANELISTS:
Marija Martinović
Maestral Resort & Casino, Budva, Montenegro, Sales and Marketing Director
Silvije Novak
Studio 3LHD, Zagreb, architect, senior partner
Petar Banda
Head of technical preparation and regular
Dr. Irena Ateljević
Founder of Regenerate Europe & Terra Meera
MODERATOR: Mrs. Jasna Damjanović
FRIDAY, April 11th, 2025
10.00h – FIELD TRIP: A stroll through the old town streets, wine tasting and a trip to the Skywalk.
With the majestic Biokovo mountain rising over and a spectacular view of the sea, the Aminess Khalani Hotel pushes the limits of luxury holidaying in Dalmatia. Inspired by water, stone and aether, it oozes sophistication and elegance. Its breath-taking rooftop terrace and king-size rooms are just made for indulgence, and numerous impressive amenities such as pools, SPA centre and children’s playrooms invite you to surrender to the joys of life. Once you explore our divine gourmet offer and surreal beach, you’ll feel like a true royalty! Treat yourself and your family to a dream holiday at the only 5-star hotel in Makarska. The sky’s the limit!














Tourist board of Makarska
+385 (0)21 612 002
attconference@makarska-info.hr
Dear all, the application deadline has expired!